Ideal Sales Inc. is a full service produce firm, specializing in potatoes and onions. Located in Dallas, Texas and founded in 1966 by James LaBarba, it quickly became a major factor in the Texas produce industry. James's brother, Sherman, joined the company in 1975. Steady growth has been a constant ever since, with new salesmen and new items continually becoming a part of the Ideal Sales program.

We pride ourselves in our experienced sales staff as well as our transportation and sales support staff. Ideal Sales employs a total of 20 people including our accounting office. Each sales staff member specializes in a specific product and has an assistant to help with transportation and customer service needs.

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